Education
M.S Management of Product Development
B.A Digital Media Art
Exchange in Media, Art & Design
Professional experience
Led E-commerce and consumer app design, increased conversion rates by 19% and enhanced customer engagement for over 500 North American Orka hearing aids users.
Transformed research insights into design concepts, conducted Hi-Fi prototyping and usability testing, optimised user flows across software, hardware and packaging touch points.
Facilitated workshops with marketing, service, design, and development teams to base design decisions on user feedback and data insights.
Built the cross-platform design system and implemented it with the engineering team, achieved scalability and visual consistency of all digital products.
Oversaw internal and external creative partners, established Orka’s visual brand guidelines.
Revamped homepage design for Orka website, resulting in a 10% increase in new signup upon launch.
Visualised the pitch deck with the founding team, laid the foundation for $5M Series A funding later on.
Nov. 2023 – July. 2024
Built a beer delivery robot customer-facing app MVP in FlutterFlow with Firebase integration, achieved end-to-end user flow for local beer ordering.
Collaborated with the embedded engineer to develop data protocols, enabled the robot Pluto to deliver customer beer orders placed on the app.
Nov. 2024 – Dec. 2024
Conducted user persona research for E-Wagon operator and maintenance group.
Created user journey map and storyboard for station-based sharing framework.
Collaborated with mechanical engineer to develop E-Wagon station framework.
Used Notion for project management
